Fortune Minds Inc. forms a strategic alliance with CAST Software

FortuneMinds is proud to announce the strategic partnership with the US-based CAST Software as a global implementation partner for CAST’s Highlight (HL) Application with an aim to support our digital/sourcing transformation, and address challenge related to portfolio rationalization, Cloud migration, post-merger integration among others.

Key Features of CAST Highlight Software:

  • It is a fast, intuitive and easy-to-use software intelligence SaaS platform.
  • It can analyze hundreds of systems, applications and software components daily to unveil hidden software characteristics, potential risks and software engineering improvement opportunities.
  • It can assesses the health of software applications regardless of where they are hosted.
  • It applies unique market-leading software intelligence capabilities to assess resiliency, agility, complexity and cloud readiness of applications.

As part of the partnership, Fortune Minds Inc. will promote the benefits of CAST Highlight to help clients get an unprecedented level of understanding, control and drive over their strategic software assets. Furthermore, we will leverage HL outputs to identify and sell new projects to Clients such as: security, performance or security audits, application remediation or modernization services and Cloud migration.

About CAST:

CAST is the market leader in Software Intelligence, with unique technology backed by $150 million in software analysis and measurement R&D. CAST technology helps digital leaders and doers see the truth, become software geniuses and deliver super software: resilient, responsive, safe and secure software. Hundreds of companies rely on CAST to improve end-user satisfaction and time-to-market, prevent business disruption and reduce cost. Founded in 1990, CAST operates globally with offices in North America, Europe, India and China.

FortuneMinds is proud to announce the partnership with the US-based CITSmart

FortuneMinds is proud to announce the partnership with the US-based CITSmart as a Global Resellers and Implementation Partner for their IT Service Management (ITSM) and Enterprise Service Management (ESM) product portfolio. FortuneMinds is now a Licensed Reseller of CITSmart Product Portfolio across North America, UAE, Indian Subcontinent and European Markets to distribute, promote and market CITSmart products designed for Digital Transformation.

CITSmart Product Portfolio comprises Business Management Service, Service Management Platform as well as Business Automation, Service Desk, ITSM, HRM on Single GUI; App Designer and AI Assistant software suites developed for various levels of IT Service Management. The portfolio is suitable across all business ITSM areas such as Change Management, Incident Management, Problem Management, Release Management, Configuration Management, Service Level Management and Supplier Management.

5 Best CRM Applications for your Business

Customer Relationship Management (CRM) is an essential business strategy for companies of all sizes that deals with its interactions with customers. CRM softwares help companies with efficient and effective customer relationship management.

These softwares have the basic function of aiding the sales team maximise their efficiency while providing customers with their desired products and services. You can find automated customer support, marketing, and sales options as key features in these softwares.

When picking your CRM software, you should make sure they provide features for monitoring performance indicators by providing accurate reports and analysis. Data-management tools, workflow monitors, etc. are other key features that you should look for.

Make sure that the software is flexible enough to also allow customization, mobility, integration, and other factors to tailor-make it for your company. Listed below are 5 CRM solutions that you can explore for your business.


Insightly is a powerful web-based CRM and project-management software with regularly updated features to help you stay at the top of your game. Insightly users can organize and manage their contacts, and also link together tasks, address books, and email together.

You can manage tasks and track milestones, projects, and progress using the in-built PM feature, and generate accurate reports. Moreover, you have options for a freemium plan, 3rd party integration, as well as mobile support. The flexible dashboards and high security for all your data, make it an ideal choice.


Founded in 2010, Freshdesk is a California-based customer support and helpdesk solution. Used extensively by over 80,000 companies worldwide, it helps you manage your company’s CRM through a social helpdesk, databases, and community engagement.

Its key features include multi-channel conversation support, automation tools, ticketing system, reporting features, and easy-to-apply customizations. Freshdesk can also be integrated with 3rd party apps to make your company’s support capabilities more effective and efficient.


A cloud-based CRM, sales, and marketing software, Infusionsoft is perfect for small businesses. Its key features include list management, contact management, calendar, task management, and email integration.

This software helps companies boost conversation rates and provide a smooth online shopping experience. Along with a one-time kickstart package, you can choose one of the many available pricing plans that suit your needs based on your company’s level of growth.

Zoho CRM

A CRM application from Zoho, the Zoho CRM enables teams to simplify their process, provide easily accessible information, and show insights based on the available data. It supports multi-channel conversations with customers and has features for analytics, automation, and reporting.

Allowing for customization, the Zoho CRM is an affordable solution with various plans available – the prices increase as more features are available at your service. The USP of this application is the vast options for add-ons and 3rd party integrations. Another bonus is the option of integrating with other Zoho apps since it is a part of the Zoho suite.


Considered by many to be the top CRM platform, Salesforce is a web-based software that has an array of products for certain industries, and companies of any size. It helps boost sales, close deals and gives a general boost to productivity. Its simple interface doesn’t demand much from its users except the availability of a web-browser and their email.

This integrated CRM solution provides tools for most of your needs- including sales automation, customer service, campaign management, marketing, etc. It has a variety of plans available to cater to your company’s budget and business model and gives you the option to switch plans as your company grows.

5 Best SaaS Services to improve business processes efficiency

Technology has been growing at a breakneck speed and businesses throughout the world have been trying to keep up. It’s important that as a business operator you avail the best tools at your disposal so that your team can achieve maximum efficiency. One of the most fascinating tools that businesses are lapping up right now is the cloud computing category called software-as-a-service (SaaS). This means that you no longer have to rely on on-premise solutions to manage your business processes resulting in a significant growth in terms of costs and infrastructure.
Let us look at five of the best SaaS services that it will help your company grow:


Slack is the go to software when it comes to team collaboration tools. Interestingly it was initially created to develop an online game called Glitch. Slack offers organized chat rooms, private groups and direct messaging and all the conversations are searchable. It also seamlessly integrates with tons of useful third party software like Google Drive, Trello and Dropbox. It has apps for every possible smartphone operating system and also offers a web browser based client.


Shopify is an integrated e-commerce platform that brings online stores together under the same umbrella. If your store is on shopify, invoices and customers get added automatically when they place an order. Your CRM also receives complete order information from shopify. The details are passed on to your fulfilment provider and then the tracking number is in turn made available to the Shopify customer. Email marketing also becomes extremely easy because contacts get added automatically to your mailing list because of MailChimp integration.


Google of course still remains the “big daddy” of all SaaS services which range from its legendary search engine to online advertising. Products like Google Drive and Google Translate are amongst the most widely used SaaS services worldwide. Companies also opt for services like Google Suite which helps them organize all their businesses processes in one place.

Google also offers one of the best analytics service in the market allowing you to figure out exactly where you went wrong. The best part about using Google based solutions is how smoothly each app connects to the other. You can schedule business meetings on your Google Calendar through a note in Google Keep, a mail in Gmail or from a conversation in Google Hangouts.


MailChimp is an industry leader in email marketing and with good reason. You can simply schedule emails to specific mailing lists without any extra hassle. It also helps you in analytics since MailChimp allows you to track whether the mail was “read” or not. It also seamlessly integrates with a lot of third party platforms from where it can borrow data to create customized mailing lists.


Salesforce is a completely cloud based Customer Relationship Management (CRM) solution that can help your company grow your consumer base. It has great features for case management and task management. It’s wonderful and simple portal allows customers to track their cases and also participate in conversations about the company on social media. Salesforce also provides you analytical tools which will help you to understand your consumer base better. It doesn’t matter whether you are a new startup or a big company, SaaS services can truly make your life easier and your business model more effective when it comes to getting results.

AI in Ecommerce

Artificial intelligence (AI) is such a common phenomenon and so intrinsically connected to our daily lives in this modern day and age, there is hardly anyone who hasn’t heard of it. How we can apply it in the world of ecommerce, and recent trends in AI, are the caveat of this article.

It is an accepted fact now that artificial intelligence is THE next big thing with predictions of over 85% customer interactions to be managed without a human by 2020, catalysed by Google and Microsoft already investing actively into AI initiatives. Some upcoming trends pertaining to AI in the world of ecommerce are illustrated below.

Customer-centric search

Making e-commerce search engines more customer-centric and responsive to the way humans think helps improve sales as well as user experience. Often, consumers are dissatisfied and leave e-retail platforms midway, when they find an increasing number of products that are irrelevant to their original search.

This can be tackled by adopting natural language processing to zero in on and contextualising the search results for online shoppers. Image and video recognition can also be utilised to make the customer experience smoother and much more convenient. The novelty of visual search capabilities further lures shoppers and helps them find exactly what they are looking for and other relevant complementary ones based on colour, size, fabric, brand, etc.

Retargeting potential customers

Ill-managed customer data and the possibility of human error have resulted in, according to statistics, at least 33% of market leads being discarded and not followed up on by the sales team. AI can definitely help in this situation. The customer’s shopping experience can be much enhanced with the help of facial recognition, taking note of consumer’s dwell times, activity, etc. and creating a database out of it.

Efficient customer relationship management

Sales messages and problem-solving solutions have the maximum impact on the consumer if they are put out at the right time and from the right media platform. Integrating natural language learning and voice input through AI systems can help Customer Relationship Management (CRM) to identify and solve problems, and answer customer queries much faster and more efficiently.


As AI technology is evolving and becoming more sophisticated, so are the techniques adopted by e-commerce retailers in capturing attention. AI capabilities have been integrated to develop ‘conversational commerce’. With the conflux of visual, audio, written and predictive capabilities, retailers are constantly trying to one-up each other in a bid to keep up with the rising needs and demands of the consumers.

‘Chatbots’ have been created by incorporating artificial intelligence to simulate a conversation with the consumers online, opening up the avenue of ‘conversational commerce’. Chatbots can help make the ordering process as well as customer service almost entirely automated and cut down on the costs at the same time.

Virtual personal shoppers

The concept of personal shoppers to help consumers shop online is a relatively new development. Combining the benefits of in-store attendants who help a customer find their perfect fit while clarifying all their queries, as well as the comfort of just adding items to your cart in an online shopping platform from the comforts of your bed, virtual personal shoppers are your best bet!

Though due to its novelty, the system does have its issues, including the lengthy registration process, ticking of many boxes, and providing a bunch of keywords, to make the most of it. Flipkart, Macy’s, Amazon, have all come up with or tried to come up with, solutions overcome this roadblock, focusing on their “user-to-seller” chat application and refining it further.

Artificial intelligence is no doubt taking the world of e-commerce by storm- gradually changing the dynamics of the retailer-consumer relationship beyond recognition, where the majority of the business is conducted through an AI intermediary.

Overall, the introduction of AI has made the functioning e-commerce platforms much smoother, boosting the satisfaction of both retailer and consumer, and optimising the interfaces to harness maximum productivity and satisfaction.