Inspire your business

Learning from the Leaders: Amazon’s IT Efforts that Inspire your Business

From a bookseller to a leading technology provider – the journey of Amazon.com Inc. over the past two decades has surely been a momentous one. Ever since it went live in 1995, Amazon has redefined how people could use the Web.

However, all this couldn’t have been a reality in the absence of robust IT support and significant efforts in the direction of leading a change bigger than what the world had seen back then. From e-readers to online grocery shopping, video streaming service, and much more – Amazon has introduced technological advancement on many fronts.

Inspiring businesses worldwide, this Seattle-based company has a strong customer base all over the world. And the success story of Amazon has many key learnings for the businesses of today. Let’s take a quick look at some of the Amazon’s IT efforts that continue to shape the world and continue to inspire modern-day businesses:
Amazon drives innovation.

A tech innovator in every sense, Amazon drives innovation. As Amazon CEO Jeff Bezos said at Recode’s Code Conference in 2016 that Amazon has the “gold standard culture for innovation and pioneering work.” With a culture for innovation focused on improving customer experience, driving operational effectiveness and developing new business models, Amazon has succeeded remarkably in a variety of product categories.

By focusing on what the customers really want and what they will be willing to pay for, the company has led innovation far and wide. Not being afraid of new ideas, the company introduces novelty with sophistication, whether it is robotics or speed fulfillment. And being involved in too many things isn’t a challenge here. The company is making headways in a variety of realms, including cloud computing, natural language processing, retail, devices and a lot more.
It is not afraid of failure.

If there is one thing that Amazon isn’t afraid of, then it has to be failure. Several projects started by the company have failed over the course of the past two decades, but nothing has stopped it to reinvent, move on and succeed after failures. The risk-taking ability and the desire to make the most of the world of IT even led to the discovery of Amazon Web Services.

Even Bezos isn’t hesitant to admit that the growth achieved by Amazon is due to the failures that it has faced. To quote him, “If you’re going to take bold bets, they’re going to be experiments, and if they’re experiments, you don’t know ahead of time if they’re going to work. Experiments are by their very nature prone to failure. But a few big successes compensate for dozens and dozens of things that didn’t work.”
It embraces external trends.

In an era where many technology giants have become obsolete because of their reluctance to change, Amazon has been different. The company very well realized the power that external trends hold and is confidently moving in the direction of latest IT developments.

In a 2017 annual letter to the company’s shareholders, Bezos wrote about “embracing external trends”. The company is training its workforce to become proficient at AI. From running courses on machine-learning to hosting talks from in-house experts, Amazon understands that cultivating the rapidly evolving machine-learning culture is the need of the hour.

And the company’s revolutionary smart speaker, the Echo, and its voice-controlled intelligent personal assistant service, Alexa are a demonstration of the IT efforts of the company, even when it did not have the artificial intelligence prowess needed to achieve what it did.

ecommerce chatbots

All you need to know about ecommerce chatbots

Do you own an ecommerce business and are intrigued with chatbots? Do you want to know how do chatbots work and what is their effectiveness? If yes, then here is a quick guide to answer all that you need to know about ecommerce chatbots, helping you understand them better.

What is a chatbot?
A chatbot is a software powered by rules or artificial intelligence (AI). This software enables conversations using chat interfaces like Facebook Messenger, Slack, etc. Chatbots are used for various purposes including but not limited to educating, training the users, solving customers’ queries and concerns, saving cart abandonment, and doing a lot more.

How do chatbots work?
As mentioned above, a chatbot is either powered by rules, i.e., pre-written scripts, or works through machine learning, also known as AI. With rapid advancement in AI, chatbots can simulate human conversations with much more ease and smartness than ever before. With their speed, intelligence, and multi-tasking abilities, chatbots have become a much-needed tool for ecommerce retailers.

Chatbot maintenance and control
The maintenance and control of chatbots are largely dependent on their types.
Chatbots that run on scripts are easier to maintain as they work with fixed responses. Whereas, AI chatbots require far more time for maintenance along with much more supervision than what their scripted counterparts need.

The Role of Ecommerce Chatbots
Transforming business with the help of ecommerce chatbots has become the new norm in the virtual world. There is a lot that can be done with chatbots. Let’s take a look at some of the ways through which chatbots can help ecommerce businesses perform multiple tasks with absolute convenience:

Improved Customer Service – Chatbots can easily replace outdated chatting software and help customers interact with your business in a quick and simple manner. Through personalization, chatbots deliver a truly interactive customer experience, without any delays or without keeping the customers waiting in a queue to get the solutions that they are looking for.

Increased Sales – Generating leads with the help of chatbots has become a modern-day reality for ecommerce brands. Customers who visit your website can be taken well care of with these chatbots who drive interest and ask them what is it that they are in need of. By taking your website visitors to the products they need, chatbots help in enabling quick sales.

Conversational Assistant – An amazing role played by chatbots is that of a conversational assistant. By identifying what a customer is looking for, chatbots can initiate conversations and help the shoppers feel valued. As a matter of fact, by finding the exact products that a potential customer wants, bots save a lot of time of the shoppers and even turn them into recurrent shoppers and patrons.

Reduced Costs – By reducing or eliminating the need for customer care executives to answer emails or calls, an ecommerce business can tremendously cut its costs. And when customers are saved from the troubles to write long emails or to stay on the line to talk to one of your reps for solving their complaints, they become happy too. Thus, having chatbots work for an ecommerce business is a win-win situation for both the business owner and the customers.

Planning to stay ahead in the competition. Then why wait? Partner with Fortune Minds to add innovative technology to your business using our strategic IT solutions. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry.