Web Based Solution

Web-based CRM for Small to Medium Enterprises (SMEs)

CRM, or Customer Relationship Management software helps keep on track with your leads, prospects, and clients by keeping a record of your past and present clients, meetings, future prospects and much more.

A CRM system not only keeps your customer data handy but also plays a key role in marketing campaigns while helping you understand your customers’ needs in a more effective manner. An effective CRM system doesn’t always have to be expensive or complicated, and when designed and customized as per your business needs, can make a great deal of difference in how you interact with your clients.

At Fortune Minds, we offer web based CRM software solution to Small to Medium Enterprises (SMEs) to help gain a long-term competitive edge in the market by improving their customer base and sales volume. We deliver excellent web-based, user-friendly CRM systems that can be customized as per your business needs. If you’re still unsure if your business would need a CRM system, we’ve compiled a list of some interesting features of CRMs and reasons that can convince you to opt for one.

  • Flexible and Easy Customization to suit the needs of any business.
  • Open source architecture facilitates hassle-free integration with third-party applications
  • Easy Customization to accommodate additional features to address potential requirements in the future.
  • Quick Deployment across all operating systems preventing complicated deployment processes.
  • Enables end-to-end automation of business operations
  • Effective management of marketing campaigns.
  • Centralized customer database for reliable record-keeping on the cloud platform to prevent data loss.
  • Increasing marketing and operational efficiency.
  • Easy tracking of every single activity related to a specific employee or customer.
  • Reliable Operation and Enhanced Compatibility across multiple platforms and OS.
  • Highly Affordable with low operating and maintenance costs.

In addition to the above-mentioned features, CRM systems also enable businesses to launch data collection and analysis, visualization and presentation of information operations for effective market analytics. CRM systems provide the necessary analytical tools to synthesize customer data gathered from multiple sources and convert it into meaningful insights that are further translated into effective business practices and processes. CRM systems target real-time analytics and personalization of the customer base, making the available data more accessible and manageable.

Why do SMEs need Web-Based CRM systems more than ever?

Small to Medium Enterprises (SMEs) focus on several factors when it comes to investing in effective business management. Web-based CRM systems can be accessed through the internet, thus making it easier for the users to access the data on the go using a mobile device. This skips the time-consuming and complicated task of installing a bulky and expensive software and maintaining it. A small or medium enterprise doesn’t typically own a large server, hardware, or IT personnel set up, thus creating a need for improved ROI using low investment.

The success of any organization depends on how well they communicate with the customers or clients. Considering the current competitive industry, it is essential to capitalize on innovative and newer technological trends to gain a competitive edge over the peers.

Mobile Technology

Mobile First: The Opportunities the 4″ Screen Holds

The past decade has witnessed a huge revolution in the hardware and software industries that is measured in power, processor, storage, and bandwidth, one main reason being the exponential evolution of Smartphones and Mobile Applications. Offering game-changing opportunities, smartphones have presented businesses with an amazing way to connect with the clients and grow as a brand. Mobile applications and smartphones have literally entered into each and every industry and changed the way we interact with each other.

Why do we need Mobile Applications?

Mobile Applications are those tiny applications that are installed on your phone to perform various actions such as access an e-commerce site, scan a barcode, buy and sell stocks, read news and blogs and much more. In fact, a majority of businesses that you interact with in your daily life have their own dedicated mobile application – irrespective of the nature of a business. These companies are ahead of the game when it comes to taking their marketing to the next level.

Here are 5 good reasons why your business needs a Mobile App right away.

Mobile Apps present a Direct Marketing Channel In addition to a huge bunch of benefits offered by Mobile Apps, one major benefit is that they create a direct marketing channel to interact with your customers. Apps like Amazon Prime, Netflix and Reuters among others offer a similar level of opportunity to the respective brands. You can include special joining offers, promotions, deal and coupons to your customers. Meanwhile, push notifications to offer a great opportunity to interact with the App users and remind customers about your products and services as and when needed.

Brand Recognition Mobile Apps present a decent and low-intrusive way to connect with your customers. If you are a startup trying to find new customers and gather attention, it is essential to create a brand recognition by creating an innovative and responsive website or developing an innovative Mobile App that comes with a wow factor. In short, create an App with features that your customers will love, which at the same time is beautifully designed and reflects your brand ideology.

Boost Your Website Traffic Did you know that App Stores are accessed by millions of users every single day. If you can take advantage of this traffic and attract more downloads to your App, it provides a great platform to improve traffic to your website, generate authentic and organic backlinks while generating high-quality leads.

Gather Customer Feedback and Insights Mobile Apps present a great opportunity to gather customer data to identify key demographics, promising geographic and demographic segments and much more. Apps Stores also present a public platform to receive customer feedback on the overall performance of your App, which in turn is an opportunity to plan and make product enhancements, identify new business opportunities and improve the product pipeline to meet customer needs more effectively.

Boost Sales If you are an e-commerce business or a seller service, customer satisfaction and word of mouth marketing play a key role in boosting sales. Mobile Apps are a great platform to sell your services while creating a great customer experience.

Consider the Dominos Pizza Mobile App that allows users to order delivery or in-store pickup of their food. Making it easier for your customers to make a purchase via a mobile App can drive huge sales to your business. If you aren’t still ready to do that, then you’re missing out on a huge bunch of customers from an ever-growing market of Mobile Applications.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

Top Tech Trends

Top Tech Trends for 2017

It’s third quarter of the year already, and everyone seems to have nicely adjusted to the newer trends in the field of Information Technology. Be it a start-up or a well-established firm, it is essential to embrace newer technologies and let go off older ones. We’ve compiled a list of 10 most promising technology trends that emerged this year.

Internet of Things (IoT) Yes. We have air conditioners that switch on/off at scheduled hours, and electric appliances that can be operated using a mobile phone. This is the magic of IoT, a novel and promising trend that made our life simpler and easier to manage. To those who haven’t heard of IoT, it is a method of interacting with the internal systems of smart devices (also known as connected devices) via Internet, to send and receive data.

Virtual and Augmented Reality (VR and AR) Advancements in Virtual Reality has transformed that way we interact with the virtual environments; as well as how individuals interact with one another and with the systems. This year has witnessed the integration of virtual and augmented reality with multiple devices – mobile, wearable, connected – to extend immersive applications beyond virtual and remote experiences.

Cloud Computing One great example of Cloud Computing is Software-as-a-Service (SaaS), which allows people to upload, access, share and work on their documents and files from a large variety of devices. Given the involvement of bigger companies like Google, Amazon, and Apple, Cloud Computing has gained great importance and will continue to do so over the coming years.

Artificial Intelligence (AI) The world has already witnessed the transformative potential of artificial intelligence (AI) technology, which has the power to transform the way we live, work and survive. AI is expected to bring a paradigm shift in the way technology is perceived and interacted with, given its ability to make machines perform a multitude of tasks with ease and lesser risk of human error.

Voice Recognition Technology Speech Recognition (aka Voice Recognition) has become a standard feature in all portable devices, thanks to Tech giants Apple, Google and Amazon. This year has witnessed a greater accuracy in voice recognition software converting its limited usage to massive adoption among a majority of mobile users.

Intelligent Apps VPAs or virtual personal assistants are the most common kinds of Intelligent Apps that are developed with the ability to transform businesses, streamline common processes, prioritizing tasks and improving productivity. This year has laid the foundation for intelligent apps that go beyond VPAs, and are integrated with autonomous business processes and more conversational interfaces.

Automation Artificial intelligence, robotics, and machine learning have paved path for automation as an immediate answer to replace common human tasks, in order to reduce human error and perform jobs that are beyond human capacity. Although automation is not good at implementing logical tasks such as design and architecture, complex problem-solving among others, the power of automation is evidently a threat to the current job market.

From technology trends to changing business needs, the tech world is witnessing a paradigm shift year on year. It is essential for CEOs and CIOs to be well-informed of the trends in order to leverage and adapt to stay ahead in the competition.

Planning to stay ahead in the competition. Then why wait? Partner with Fortune Minds to add innovative technology to your business using our strategic IT solutions. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

 

HRM Platform

It’s time your firm needs a HRM platform

Human resources are one of the more complicated parts of running a business, which apparently is not a cakewalk when relying on spreadsheets for record-keeping. No matter how small or large your business is, having a strategic Human Resource Management (HRM) platform speaks a lot about how your manage your business.

The core strength of any business is the people they choose to hire. The tedious task of maintaining interview records, user profiles, salaries and other data in one master database contributes to a number of business advantages. This helps effectively deal with everyday HR errands, and streamline the resource management aspect of your business. Here are top 3 reasons your organization needs a Human Resource Management (HRM) Platform.

Robust Database Management

Irrespective of whether you’ve just begun hiring or have a solid employee base, maintaining a record of your employees is a must for every business. From categorizing candidates based on skills, experience, job profile and much more, to maintain a database of the shortlisted candidates to be considered for future openings, a robust HRM addresses all your needs.

In view of the legal requirements of the state and central laws, it is also mandatory to maintain a record of all the employees who’ve worked with your organization at any point of time. Be it new hire management, resource management or other record-keeping or data organization purpose, having a multi-functional HRM platform is essential for your business on a long-term basis.

Convenient Platform for all HR needs

Utilizing an HRM platform at your firm can eliminate the scope for human error and automate a lot of processes that consume so much effort and time, leaving little or no scope for data manipulation. This was your business HR division works in a more convenient and organized environment within the organization.

An HRM platform enables the human resources department to effectively execute their regular operations such as report creation, data analytics, maintaining time records, candidate evaluation, internal communication, financial record-keeping and much more.

Efficient and Time-Saving Method

Having an organized system of business always enhances productivity and is vital for every business. An effective HRM platform serves this purpose by offering a myriad of workforce management features such as the follows.

  • Employee self-service portals (Applying Leaves, Updating Timesheets, etc)
  • New Hire Training and Onboarding Administration
  • Compensation records and Appraisal Forms
  • Performance management
  • Employee training and Development
  • Company Policies Repository
  • Salary and Benefits administration
  • Attendance and Work hours tracking
  • Employee Referrals Tracking
  • Reports and Data Analytics
  • Mobile Application Access

If you agree with our reasons why your business needs a human resource platform, contact us today at info@fortuneminds.com or drop in an inquiry here. We offer customized IT solutions to address all your software development needs.