Artificial Intelligence

The Emergence of Artificial Intelligence – Part I

Google CEO’s recent statement in an interview, “AI Is ‘More Profound Than, I Dunno, Electricity or Fire” isn’t just enough to describe the potential of Artificial Intelligence (AI). AI is a name that needs no introduction. We’ve watched it grow at an accelerated pace, making tech giants like Facebook and Google embrace this technology into their products.

While some say AI is still at a budding pace, others predict that it could have a profound effect on the human race. Well, whichever is true is not a concern as long AI remains to make it possible for machines to think, act and learn like humans. From self-driving cars to chess-playing computers and speaking robots, AI is everywhere. Voice assistant applications such as Alexa, Cortana, Siri have become an integral part of our daily lives making it much easier than ever.

In this article, we will explore some of the most common uses of AI that could make a huge difference to the way you perceive technology.

  • Big Data. In reality, big data is not big. It is large chunks, bits, and sets of data that requires beyond-human effort to organize, analyze and report given its volume, variety and velocity. Data Analytics is a term that describes the integration of Big Data with AI to utilize machine-based quantitative models for predictive analysis, market forecasts, strategic recommendations and much more. This application finds its use in managing a large amount of medical and clinical data, and digitization of offline data, etc to improve the overall performance of the system.
  • Smart Home Assistants. Amazon’s Alexa, Apple’s Siri, Google’s Assistant and Microsoft’s Cortana are some of the most popular synonyms for AI-powered voice assistants that require no introduction. Smart speakers such as Amazon Echo, Google Now and HomePod are also developed based on AI and Machine Learning technologies. These little devices have conquered the market space with their ability to assist users with a multitude of tasks from checking the weather report to searching products on e-commerce sites with just a simple voice instruction!
  • Email Sorting, Filtering, and Categorization. Although it seems surprising, those Gmail email filters, spam filters, automatic categorization are designed using AI’s machine learning algorithms. AI uses machine learning capabilities to perform high-volume computerized tasks with a little manual intervention. Every time you are marking an email as spam or important, Gmail automatically identifies the pattern and learns.
  • E-commerce Chatbots. Did you find yourself speaking with a chatbot when you logged into eBay, Facebook or any other e-commerce site? Didn’t that sound very human-like and you couldn’t even notice the difference. Well, that’s AI for you. Chatbots are a relief to businesses that cannot provide 24/7 technical support. Trained e-commerce chatbots are widely popular to keep the potential customer on the website, making product recommendations, resolving queries, sharing links to relevant knowledge base articles, or gathering contact information.

This article lists out only four relatable applications of AI from a vast number of uses, pros, and cons. Keep reading our articles for more interesting insights on various technologies such as ServiceNow, Cloud Computing, VR, and much more.

10 Tips To Successful Mobile App Development

Mobile-friendly websites were the trend of yesterday, while mobile apps are the trends of today! Mobile Apps are not limited to only e-commerce websites but are extended to brands across all industrial sectors, no matter the nature and size of the business.

Speaking of Mobile Apps, Fortune Minds Inc. works with a team of mobile application developers to develop forward-thinking apps for businesses across the globe. We worked with e-commerce business owners, foodpreneurs and much more to roll out apps that suit their business requirements. Our experts have listed out 10 tips to launch a successful mobile app development project and create an app that improves user engagement and experience.

Tip #1 Do not underestimate the importance of Testing

While Development is an important phase, testing is the most crucial area of mobile app development that cannot be overlooked. Whether it is a mobile game or a retail store, it is always essential to ensure your apps has little or no bugs that could totally push your users away from your app.

Tip #2 Do not tend to Overdo

As much as a beautiful, cute, bright-colored app seems to look good, it is essential to keep the UI more vision-friendly, and minimal. Minimalistic designs are a great way to tap the GenY and GenZ audience.

Tip #3 Identify the core principle

Before launching app development, you need to have clear information about the nature and purpose of the app to make sure the process heads from A to B and not A to C.

Tip #4 Know your audience

Understanding your audience demographics helps in order to create an app that identifies and address their preference and creates more engagement.

Tip #5 Focus on Load Time

Creating a bulky app that uses more data and exhibits a slow load time is a big no-no. Hence, it is essential to focus on load time as well while developing an app.

Tip #6 Pick the Right Features

There is a tendency to load mobile apps with all the features with an intention to provide everything on a single platform. While an all-in-one mobile app is a great idea, bulky apps might turn your audience away. So, it is advised to pick the most relevant features that reflect your brand strategy.

Tip #7 Cross-Platforms Apps

Gone are the days when apps were created for iOS or Android mobiles. If your app doesn’t exhibit cross-platform compatibility, then you are about to lose the race.

Tip #8 Know your revenue targets

If there are any in-app revenue generation features such as paid applications, separate app and in-app freemiums, advertisements, subscription and pay per download among others, it is time you lay down a plan before you begin the development.

Tip #9 Do not ignore social media

One and the only best way to promote your app is to use social media extensively and create a great follower-base using other techniques such as influencer marketing, email newsletters and much more.

Tip #10 Do not ignore the approach

Lastly, the most important tip for your app development is to decide on Day 1 if you prefer a hybrid, native, or web app. Having this information is highly important.

Mobile Apps for business

Things to watch out for before developing a Mobile App for your business.

The world of mobile apps has made our lives easier. From helping us keep a count of the steps we take every day to reminding us about making on-time payments of our bills, there is a lot that these mobile apps can do. Therefore, such a business who fails to see the incredibility of these applications is at a huge loss for sure. In order to survive in this highly competitive era, every company needs to tap into the ever-growing market of mobile app users.

But how can your business do it? What are the core app elements that your business must consider even before the development of its app starts? Here’s what you need to know before you put your focus on developing a mobile app for your business.

Identify the target users
Begin by understanding who will be the target users of your app. What is it that you want to serve them? What are their requirements and how will you fulfill them? Remember that there is a huge demand for useful apps in the market, and to meet that demand, you must be clear about your app development goals and your audience.

Conduct thorough market research
From health to fashion, lifestyle, news, and utility, there are hundreds of genres and thousands of apps in each of these genres. So, what is it that can make your app stand out from the rest? Uniqueness. That’s the reason why you need to conduct an in-depth market research to know the gap that resides between your users and the needs that they have. Discover the pain points of your audience and how can you ease them with your app. Be alert, be different.

Choose the right platform
While iOS is the preferred choice for many businesses who wish to tap their mobile audience through apps, there are pros and cons of every platform. You must consider them and then take an informed decision about the mobile platform(s) you would want your business app to be present on. Understand that the support and the features that these platforms provide differ from each other. Make the right choice by weighing them all.

Create a budget
Mobile app development involves a considerable amount of money. It is, thus, essential to know what are you willing to spend. Set a maximum amount of money that you can spend on your mobile app and then allocate it appropriately among the different stages of app development. Make sure to stick to the budget so that you don’t end up paying more than what you can afford.

Test before launching
Before you launch the app in the market, test it systematically. Doing this will help you understand what are you giving to your users and whether or not it needs any improvement. Testing the waters before you spread a word about your business app is always a wise decision.

Market it
Once you have successfully tested the app and you feel that it is ready to be launched, don’t forget to create a buzz about it in the market. Overlooking this crucial point may make it difficult for your app to reach the masses. Thus, have a solid marketing strategy ready well in advance. While word of mouth is a great way to market your app, you should also use social media channels to promote it and try some creative calls to action after the launch to increase the number of downloads.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.