Mobile Friendly Business

How to create a mobile-friendly business?

We are living in an era where mobiles have become an indispensable part of our lives. This means having a mobile-friendly business is no longer a matter of choice; it has become a criterion that determines the success of a business. When there are millions of customers waiting for your business to have a mobile-optimized website, it makes absolute sense to work towards it – for if you won’t, then you will end up losing a huge segment of your potential clients. Keep reading to know how can you can create a mobile-friendly business.

Get a responsive design
Rather than creating a separate website for your mobile audience, think better and get a responsive design for your existing website. Doing this will make it easier for your customers to view your business website on any device, without any difficulty. Responsive design means that your website will adjust its layout according to the website user’s screen orientation and size – which means less expenses and much better UI.

Focus on short, crisp and impactful content
While viewing a website on a mobile device, the space seems a bit short and no reader would want to go through long, verbose webpages to get the information they seek. Thus, try and keep your content short, crisp and impactful. Convey your message with fewer words. By going easy on text, you will keep the reader’s attention to your site.

Get listed on mobile directories
One of the most important prerequisites of a mobile-friendly website is to make it mobile search ready. To grab the attention of your mobile audience, list your business on mobile directories. These directories are usually found at the top of search queries, which means listing your business there will improve the chances of being found by your target audience. By listing important business information like your business address, contact number, business hours details, website URL, etc. you make it easy for your potential customers to reach you out through their mobile devices only.

Choose the right font size
Your website may look perfect on desktop or laptop screens, but how does it look on a mobile phone screen? Have you checked that? And, is the content easily readable? Well, if it isn’t, then you must pay particular attention to the font size that you have selected for your mobile-friendly website. According to industry standards, web developers find at least 14px as the right font size. It may seem bit big for a mobile site, but it will help your website visitors to read the content without having to zoom in every time they visit your site.

Call-to-action buttons should be easily clickable
A website that has call-to-action buttons that are difficult to locate or open, is just like a website that has none. Rather than using small anchor text as action triggers, use large call-to-action buttons that can be clicked easily. Google recommends button sizes to be at least 48px by 48px. This will minimize the chances of losing important information amidst too many words, and will maximize the experience that your mobile website users get.

Once you have got a mobile-friendly business ready, don’t forget to keep testing your website to provide an optimal experience to your users.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

Mobile Technology

Mobile First: The Opportunities the 4″ Screen Holds

The past decade has witnessed a huge revolution in the hardware and software industries that is measured in power, processor, storage, and bandwidth, one main reason being the exponential evolution of Smartphones and Mobile Applications. Offering game-changing opportunities, smartphones have presented businesses with an amazing way to connect with the clients and grow as a brand. Mobile applications and smartphones have literally entered into each and every industry and changed the way we interact with each other.

Why do we need Mobile Applications?

Mobile Applications are those tiny applications that are installed on your phone to perform various actions such as access an e-commerce site, scan a barcode, buy and sell stocks, read news and blogs and much more. In fact, a majority of businesses that you interact with in your daily life have their own dedicated mobile application – irrespective of the nature of a business. These companies are ahead of the game when it comes to taking their marketing to the next level.

Here are 5 good reasons why your business needs a Mobile App right away.

Mobile Apps present a Direct Marketing Channel In addition to a huge bunch of benefits offered by Mobile Apps, one major benefit is that they create a direct marketing channel to interact with your customers. Apps like Amazon Prime, Netflix and Reuters among others offer a similar level of opportunity to the respective brands. You can include special joining offers, promotions, deal and coupons to your customers. Meanwhile, push notifications to offer a great opportunity to interact with the App users and remind customers about your products and services as and when needed.

Brand Recognition Mobile Apps present a decent and low-intrusive way to connect with your customers. If you are a startup trying to find new customers and gather attention, it is essential to create a brand recognition by creating an innovative and responsive website or developing an innovative Mobile App that comes with a wow factor. In short, create an App with features that your customers will love, which at the same time is beautifully designed and reflects your brand ideology.

Boost Your Website Traffic Did you know that App Stores are accessed by millions of users every single day. If you can take advantage of this traffic and attract more downloads to your App, it provides a great platform to improve traffic to your website, generate authentic and organic backlinks while generating high-quality leads.

Gather Customer Feedback and Insights Mobile Apps present a great opportunity to gather customer data to identify key demographics, promising geographic and demographic segments and much more. Apps Stores also present a public platform to receive customer feedback on the overall performance of your App, which in turn is an opportunity to plan and make product enhancements, identify new business opportunities and improve the product pipeline to meet customer needs more effectively.

Boost Sales If you are an e-commerce business or a seller service, customer satisfaction and word of mouth marketing play a key role in boosting sales. Mobile Apps are a great platform to sell your services while creating a great customer experience.

Consider the Dominos Pizza Mobile App that allows users to order delivery or in-store pickup of their food. Making it easier for your customers to make a purchase via a mobile App can drive huge sales to your business. If you aren’t still ready to do that, then you’re missing out on a huge bunch of customers from an ever-growing market of Mobile Applications.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.