Mobile Technology

Mobile First: The Opportunities the 4″ Screen Holds

The past decade has witnessed a huge revolution in the hardware and software industries that is measured in power, processor, storage, and bandwidth, one main reason being the exponential evolution of Smartphones and Mobile Applications. Offering game-changing opportunities, smartphones have presented businesses with an amazing way to connect with the clients and grow as a brand. Mobile applications and smartphones have literally entered into each and every industry and changed the way we interact with each other.

Why do we need Mobile Applications?

Mobile Applications are those tiny applications that are installed on your phone to perform various actions such as access an e-commerce site, scan a barcode, buy and sell stocks, read news and blogs and much more. In fact, a majority of businesses that you interact with in your daily life have their own dedicated mobile application – irrespective of the nature of a business. These companies are ahead of the game when it comes to taking their marketing to the next level.

Here are 5 good reasons why your business needs a Mobile App right away.

Mobile Apps present a Direct Marketing Channel In addition to a huge bunch of benefits offered by Mobile Apps, one major benefit is that they create a direct marketing channel to interact with your customers. Apps like Amazon Prime, Netflix and Reuters among others offer a similar level of opportunity to the respective brands. You can include special joining offers, promotions, deal and coupons to your customers. Meanwhile, push notifications to offer a great opportunity to interact with the App users and remind customers about your products and services as and when needed.

Brand Recognition Mobile Apps present a decent and low-intrusive way to connect with your customers. If you are a startup trying to find new customers and gather attention, it is essential to create a brand recognition by creating an innovative and responsive website or developing an innovative Mobile App that comes with a wow factor. In short, create an App with features that your customers will love, which at the same time is beautifully designed and reflects your brand ideology.

Boost Your Website Traffic Did you know that App Stores are accessed by millions of users every single day. If you can take advantage of this traffic and attract more downloads to your App, it provides a great platform to improve traffic to your website, generate authentic and organic backlinks while generating high-quality leads.

Gather Customer Feedback and Insights Mobile Apps present a great opportunity to gather customer data to identify key demographics, promising geographic and demographic segments and much more. Apps Stores also present a public platform to receive customer feedback on the overall performance of your App, which in turn is an opportunity to plan and make product enhancements, identify new business opportunities and improve the product pipeline to meet customer needs more effectively.

Boost Sales If you are an e-commerce business or a seller service, customer satisfaction and word of mouth marketing play a key role in boosting sales. Mobile Apps are a great platform to sell your services while creating a great customer experience.

Consider the Dominos Pizza Mobile App that allows users to order delivery or in-store pickup of their food. Making it easier for your customers to make a purchase via a mobile App can drive huge sales to your business. If you aren’t still ready to do that, then you’re missing out on a huge bunch of customers from an ever-growing market of Mobile Applications.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.