We are living in an era where mobiles have become an indispensable part of our lives. This means having a mobile-friendly business is no longer a matter of choice; it has become a criterion that determines the success of a business. When there are millions of customers waiting for your business to have a mobile-optimized website, it makes absolute sense to work towards it – for if you won’t, then you will end up losing a huge segment of your potential clients. Keep reading to know how can you can create a mobile-friendly business.
Get a responsive design
Rather than creating a separate website for your mobile audience, think better and get a responsive design for your existing website. Doing this will make it easier for your customers to view your business website on any device, without any difficulty. Responsive design means that your website will adjust its layout according to the website user’s screen orientation and size – which means less expenses and much better UI.
Focus on short, crisp and impactful content
While viewing a website on a mobile device, the space seems a bit short and no reader would want to go through long, verbose webpages to get the information they seek. Thus, try and keep your content short, crisp and impactful. Convey your message with fewer words. By going easy on text, you will keep the reader’s attention to your site.
Get listed on mobile directories
One of the most important prerequisites of a mobile-friendly website is to make it mobile search ready. To grab the attention of your mobile audience, list your business on mobile directories. These directories are usually found at the top of search queries, which means listing your business there will improve the chances of being found by your target audience. By listing important business information like your business address, contact number, business hours details, website URL, etc. you make it easy for your potential customers to reach you out through their mobile devices only.
Choose the right font size
Your website may look perfect on desktop or laptop screens, but how does it look on a mobile phone screen? Have you checked that? And, is the content easily readable? Well, if it isn’t, then you must pay particular attention to the font size that you have selected for your mobile-friendly website. According to industry standards, web developers find at least 14px as the right font size. It may seem bit big for a mobile site, but it will help your website visitors to read the content without having to zoom in every time they visit your site.
Call-to-action buttons should be easily clickable
A website that has call-to-action buttons that are difficult to locate or open, is just like a website that has none. Rather than using small anchor text as action triggers, use large call-to-action buttons that can be clicked easily. Google recommends button sizes to be at least 48px by 48px. This will minimize the chances of losing important information amidst too many words, and will maximize the experience that your mobile website users get.
Once you have got a mobile-friendly business ready, don’t forget to keep testing your website to provide an optimal experience to your users.
At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at firstname.lastname@example.org or call us at +1-972 968 9025 to drop in an inquiry here.