Mobile Friendly Business

How to create a mobile-friendly business?

We are living in an era where mobiles have become an indispensable part of our lives. This means having a mobile-friendly business is no longer a matter of choice; it has become a criterion that determines the success of a business. When there are millions of customers waiting for your business to have a mobile-optimized website, it makes absolute sense to work towards it – for if you won’t, then you will end up losing a huge segment of your potential clients. Keep reading to know how can you can create a mobile-friendly business.

Get a responsive design
Rather than creating a separate website for your mobile audience, think better and get a responsive design for your existing website. Doing this will make it easier for your customers to view your business website on any device, without any difficulty. Responsive design means that your website will adjust its layout according to the website user’s screen orientation and size – which means less expenses and much better UI.

Focus on short, crisp and impactful content
While viewing a website on a mobile device, the space seems a bit short and no reader would want to go through long, verbose webpages to get the information they seek. Thus, try and keep your content short, crisp and impactful. Convey your message with fewer words. By going easy on text, you will keep the reader’s attention to your site.

Get listed on mobile directories
One of the most important prerequisites of a mobile-friendly website is to make it mobile search ready. To grab the attention of your mobile audience, list your business on mobile directories. These directories are usually found at the top of search queries, which means listing your business there will improve the chances of being found by your target audience. By listing important business information like your business address, contact number, business hours details, website URL, etc. you make it easy for your potential customers to reach you out through their mobile devices only.

Choose the right font size
Your website may look perfect on desktop or laptop screens, but how does it look on a mobile phone screen? Have you checked that? And, is the content easily readable? Well, if it isn’t, then you must pay particular attention to the font size that you have selected for your mobile-friendly website. According to industry standards, web developers find at least 14px as the right font size. It may seem bit big for a mobile site, but it will help your website visitors to read the content without having to zoom in every time they visit your site.

Call-to-action buttons should be easily clickable
A website that has call-to-action buttons that are difficult to locate or open, is just like a website that has none. Rather than using small anchor text as action triggers, use large call-to-action buttons that can be clicked easily. Google recommends button sizes to be at least 48px by 48px. This will minimize the chances of losing important information amidst too many words, and will maximize the experience that your mobile website users get.

Once you have got a mobile-friendly business ready, don’t forget to keep testing your website to provide an optimal experience to your users.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

Web Based Solution

Web-based CRM for Small to Medium Enterprises (SMEs)

CRM, or Customer Relationship Management software helps keep on track with your leads, prospects, and clients by keeping a record of your past and present clients, meetings, future prospects and much more.

A CRM system not only keeps your customer data handy but also plays a key role in marketing campaigns while helping you understand your customers’ needs in a more effective manner. An effective CRM system doesn’t always have to be expensive or complicated, and when designed and customized as per your business needs, can make a great deal of difference in how you interact with your clients.

At Fortune Minds, we offer web based CRM software solution to Small to Medium Enterprises (SMEs) to help gain a long-term competitive edge in the market by improving their customer base and sales volume. We deliver excellent web-based, user-friendly CRM systems that can be customized as per your business needs. If you’re still unsure if your business would need a CRM system, we’ve compiled a list of some interesting features of CRMs and reasons that can convince you to opt for one.

  • Flexible and Easy Customization to suit the needs of any business.
  • Open source architecture facilitates hassle-free integration with third-party applications
  • Easy Customization to accommodate additional features to address potential requirements in the future.
  • Quick Deployment across all operating systems preventing complicated deployment processes.
  • Enables end-to-end automation of business operations
  • Effective management of marketing campaigns.
  • Centralized customer database for reliable record-keeping on the cloud platform to prevent data loss.
  • Increasing marketing and operational efficiency.
  • Easy tracking of every single activity related to a specific employee or customer.
  • Reliable Operation and Enhanced Compatibility across multiple platforms and OS.
  • Highly Affordable with low operating and maintenance costs.

In addition to the above-mentioned features, CRM systems also enable businesses to launch data collection and analysis, visualization and presentation of information operations for effective market analytics. CRM systems provide the necessary analytical tools to synthesize customer data gathered from multiple sources and convert it into meaningful insights that are further translated into effective business practices and processes. CRM systems target real-time analytics and personalization of the customer base, making the available data more accessible and manageable.

Why do SMEs need Web-Based CRM systems more than ever?

Small to Medium Enterprises (SMEs) focus on several factors when it comes to investing in effective business management. Web-based CRM systems can be accessed through the internet, thus making it easier for the users to access the data on the go using a mobile device. This skips the time-consuming and complicated task of installing a bulky and expensive software and maintaining it. A small or medium enterprise doesn’t typically own a large server, hardware, or IT personnel set up, thus creating a need for improved ROI using low investment.

The success of any organization depends on how well they communicate with the customers or clients. Considering the current competitive industry, it is essential to capitalize on innovative and newer technological trends to gain a competitive edge over the peers.