Mobile Apps

5 Reasons Why Your Ecommerce Business Needs Mobile Apps

In an age where tiny 4-inch mobile devices can perform millions of tasks, not having a mobile app for your E Commerce business could turn out to be a serious mistake. With an exponential growth in the mobile market size, you will lose a good amount of traffic if you don’t tap the mobile audience any time soon.

So, stop relying on your responsive website to be available for the mobile visitors and make the most of those intuitive mobile apps. Here’s why you need to do this at the earliest!  

Reason #1 – Be a part of the mobile age

Various studies have revealed that customers today prefer shopping on mobile apps than on mobile browsers. From opening a mobile browser to searching a brand or even typing its URL doesn’t seem appealing to the millennial. They prefer easy access to the brands they love. And mobile apps give them this easy access. If your brand fails to be a part of this mobile age, then it will surely lose the customers. And your much-advanced competitors may get the benefit in such a scenario.

Reason #2 – More value to your customers

Mobile apps are loaded with features designed to give your customers more value along with your products. Let’s take an example of the safe, secure and quick payment options that apps come with. These options make the buying process easier and hassle-free for the customers. They are encouraged to shop on an app, then on a random URL which could even land on a phishing site. Moreover, by providing the users a convenient, instant access to their accounts from wherever they are, mobile apps deliver more value to your customers. And they definitely seek that.

Reason #3 – Increased brand loyalty

Think of those things that you can’t really live without and your mobile tops the list. That’s the case for your customers as well. When you get a business app for your eCommerce store, you put your brand in your customers’ hands. A business mobile app means that your brand is with your audience all the time. You can make your brand’s presence felt, even if they are offline. Your logo or app icon will still remind them of your brand. So, you might be out of sight for a while, but certainly not out of their mind and your app’s push notifications will ensure this.

Reason #4 – Get the power of insights

Want to know what products are selling the most? Well, welcome to the world of mobile insights. You can put them to good use to identify your most profitable segments, products, and even offers. The information so obtained could be used to innovate better and to introduce new products and deals in the near future.

Reason #5 – Better business growth

By having a mobile app, you open another revenue channel for your eCommerce business. You took a wonderful step by taking your brick and mortar business to the web, now do yourself a favor and take it to the mobile app arena and increase your company’s online orders. You can even monetize your app and make more money through in-app purchases and advertisements. App users do like the paid features that put them into an exclusive category of customers. Leverage this option and enjoy better sales, more revenues, and better business growth.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.