ecommerce chatbots

All you need to know about ecommerce chatbots

Do you own an ecommerce business and are intrigued with chatbots? Do you want to know how do chatbots work and what is their effectiveness? If yes, then here is a quick guide to answer all that you need to know about ecommerce chatbots, helping you understand them better.

What is a chatbot?
A chatbot is a software powered by rules or artificial intelligence (AI). This software enables conversations using chat interfaces like Facebook Messenger, Slack, etc. Chatbots are used for various purposes including but not limited to educating, training the users, solving customers’ queries and concerns, saving cart abandonment, and doing a lot more.

How do chatbots work?
As mentioned above, a chatbot is either powered by rules, i.e., pre-written scripts, or works through machine learning, also known as AI. With rapid advancement in AI, chatbots can simulate human conversations with much more ease and smartness than ever before. With their speed, intelligence, and multi-tasking abilities, chatbots have become a much-needed tool for ecommerce retailers.

Chatbot maintenance and control
The maintenance and control of chatbots are largely dependent on their types.
Chatbots that run on scripts are easier to maintain as they work with fixed responses. Whereas, AI chatbots require far more time for maintenance along with much more supervision than what their scripted counterparts need.

The Role of Ecommerce Chatbots
Transforming business with the help of ecommerce chatbots has become the new norm in the virtual world. There is a lot that can be done with chatbots. Let’s take a look at some of the ways through which chatbots can help ecommerce businesses perform multiple tasks with absolute convenience:

Improved Customer Service – Chatbots can easily replace outdated chatting software and help customers interact with your business in a quick and simple manner. Through personalization, chatbots deliver a truly interactive customer experience, without any delays or without keeping the customers waiting in a queue to get the solutions that they are looking for.

Increased Sales – Generating leads with the help of chatbots has become a modern-day reality for ecommerce brands. Customers who visit your website can be taken well care of with these chatbots who drive interest and ask them what is it that they are in need of. By taking your website visitors to the products they need, chatbots help in enabling quick sales.

Conversational Assistant – An amazing role played by chatbots is that of a conversational assistant. By identifying what a customer is looking for, chatbots can initiate conversations and help the shoppers feel valued. As a matter of fact, by finding the exact products that a potential customer wants, bots save a lot of time of the shoppers and even turn them into recurrent shoppers and patrons.

Reduced Costs – By reducing or eliminating the need for customer care executives to answer emails or calls, an ecommerce business can tremendously cut its costs. And when customers are saved from the troubles to write long emails or to stay on the line to talk to one of your reps for solving their complaints, they become happy too. Thus, having chatbots work for an ecommerce business is a win-win situation for both the business owner and the customers.

Planning to stay ahead in the competition. Then why wait? Partner with Fortune Minds to add innovative technology to your business using our strategic IT solutions. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry.

Web-based Application

Why does your business need a Web-based Application?

The world of Information Technology is evolving at a fast pace. A desktop program, which used to be a sensation in the computing world, has been replaced by the straightforward and seemingly modest web-based application today. Companies, across the world, are quickly embracing the power of web applications for a number of reasons. We will address these reasons in a moment. But first, let’s understand what exactly a web-based application is.

Web-based Application – What is it?

A web-based application is a program that is stored on a remote server, rather than on a device’s memory and is accessed over the Internet using a web browser. In simple words, this application makes use of a web browser as a client. It can be accessed regardless of the user’s location or device. Popular examples of web-based applications include Gmail, Google Docs, Yahoo, FreshBooks, Facebook, Amazon, etc.

How can Web-Based Applications help your business?

Web-Based Applications can help your business in various ways, such as:

  • With these applications, multiple users can access information in a uniform environment. Thus, the need for developing and testing the application for different operating systems is eliminated as user interaction can be done on any web browser.  
  • One of the major benefits of web-based apps is that they provide anytime, anywhere access to the users. Moreover, these can be accessed from any device. All that’s needed is an Internet connection. With this, real-time collaboration and location-agnostic work environments are facilitated, helping businesses to work and expand without geographical restrictions.
  • The UI of web-based applications can be customized without any fuss, making it easier for businesses to give a tailor-made look and feel to the application which resonates with their brand image and identity. The cost of creating different interfaces for different user groups is reduced considerably, as a single interface can be customized for different users without incurring additional expenses.
  • Web-based applications are less complicated than their traditional counterparts in terms of installation, upgrades, and maintenance. When a new version of the app is rolled out, it gets installed on the host server. This means that updating the application on every user’s device is no longer needed. Thus, installing as well as maintaining web-based apps is much simpler and quicker than installing and maintaining traditional application programs.
  • By using web-based applications, businesses also eliminate space limitations as these are deployed on the server, which means to increase the capacity of the app, all that’s required is to upgrade the server hardware. As the organization scales up and workload increases, new servers can be added to increase the capacity of the app.
  • As web-based applications are installed on dedicated servers, there is no need to monitor various client devices. Therefore, the security of these apps is much higher than desktop applications as these are constantly monitored and maintained by dedicated server administrators. Any potential risk or threat to security can, thus, be identified easily and quickly.

Conclusion

Web applications have become a necessity for modern-day businesses. These apps help organizations to streamline their processes, scale up their operations, work across platforms, access information sans geographical and time restrictions, and do a lot more, while significantly decreasing their costs.

Mobile Apps for business

Things to watch out for before developing a Mobile App for your business.

The world of mobile apps has made our lives easier. From helping us keep a count of the steps we take every day to reminding us about making on-time payments of our bills, there is a lot that these mobile apps can do. Therefore, such a business who fails to see the incredibility of these applications is at a huge loss for sure. In order to survive in this highly competitive era, every company needs to tap into the ever-growing market of mobile app users.

But how can your business do it? What are the core app elements that your business must consider even before the development of its app starts? Here’s what you need to know before you put your focus on developing a mobile app for your business.

Identify the target users
Begin by understanding who will be the target users of your app. What is it that you want to serve them? What are their requirements and how will you fulfill them? Remember that there is a huge demand for useful apps in the market, and to meet that demand, you must be clear about your app development goals and your audience.

Conduct thorough market research
From health to fashion, lifestyle, news, and utility, there are hundreds of genres and thousands of apps in each of these genres. So, what is it that can make your app stand out from the rest? Uniqueness. That’s the reason why you need to conduct an in-depth market research to know the gap that resides between your users and the needs that they have. Discover the pain points of your audience and how can you ease them with your app. Be alert, be different.

Choose the right platform
While iOS is the preferred choice for many businesses who wish to tap their mobile audience through apps, there are pros and cons of every platform. You must consider them and then take an informed decision about the mobile platform(s) you would want your business app to be present on. Understand that the support and the features that these platforms provide differ from each other. Make the right choice by weighing them all.

Create a budget
Mobile app development involves a considerable amount of money. It is, thus, essential to know what are you willing to spend. Set a maximum amount of money that you can spend on your mobile app and then allocate it appropriately among the different stages of app development. Make sure to stick to the budget so that you don’t end up paying more than what you can afford.

Test before launching
Before you launch the app in the market, test it systematically. Doing this will help you understand what are you giving to your users and whether or not it needs any improvement. Testing the waters before you spread a word about your business app is always a wise decision.

Market it
Once you have successfully tested the app and you feel that it is ready to be launched, don’t forget to create a buzz about it in the market. Overlooking this crucial point may make it difficult for your app to reach the masses. Thus, have a solid marketing strategy ready well in advance. While word of mouth is a great way to market your app, you should also use social media channels to promote it and try some creative calls to action after the launch to increase the number of downloads.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

Mobile Friendly Business

How to create a mobile-friendly business?

We are living in an era where mobiles have become an indispensable part of our lives. This means having a mobile-friendly business is no longer a matter of choice; it has become a criterion that determines the success of a business. When there are millions of customers waiting for your business to have a mobile-optimized website, it makes absolute sense to work towards it – for if you won’t, then you will end up losing a huge segment of your potential clients. Keep reading to know how can you can create a mobile-friendly business.

Get a responsive design
Rather than creating a separate website for your mobile audience, think better and get a responsive design for your existing website. Doing this will make it easier for your customers to view your business website on any device, without any difficulty. Responsive design means that your website will adjust its layout according to the website user’s screen orientation and size – which means less expenses and much better UI.

Focus on short, crisp and impactful content
While viewing a website on a mobile device, the space seems a bit short and no reader would want to go through long, verbose webpages to get the information they seek. Thus, try and keep your content short, crisp and impactful. Convey your message with fewer words. By going easy on text, you will keep the reader’s attention to your site.

Get listed on mobile directories
One of the most important prerequisites of a mobile-friendly website is to make it mobile search ready. To grab the attention of your mobile audience, list your business on mobile directories. These directories are usually found at the top of search queries, which means listing your business there will improve the chances of being found by your target audience. By listing important business information like your business address, contact number, business hours details, website URL, etc. you make it easy for your potential customers to reach you out through their mobile devices only.

Choose the right font size
Your website may look perfect on desktop or laptop screens, but how does it look on a mobile phone screen? Have you checked that? And, is the content easily readable? Well, if it isn’t, then you must pay particular attention to the font size that you have selected for your mobile-friendly website. According to industry standards, web developers find at least 14px as the right font size. It may seem bit big for a mobile site, but it will help your website visitors to read the content without having to zoom in every time they visit your site.

Call-to-action buttons should be easily clickable
A website that has call-to-action buttons that are difficult to locate or open, is just like a website that has none. Rather than using small anchor text as action triggers, use large call-to-action buttons that can be clicked easily. Google recommends button sizes to be at least 48px by 48px. This will minimize the chances of losing important information amidst too many words, and will maximize the experience that your mobile website users get.

Once you have got a mobile-friendly business ready, don’t forget to keep testing your website to provide an optimal experience to your users.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

5 IOS Apps

5 super innovative iOS Apps you need to know about

If you are a proud Apple owner and wish to make the most of your iPhone or iPad, then the Apple App Store has some great applications that can give you a truly amazing iOS experience. Popular for its fewer security concerns, the Apple App Store is home to some extremely innovative, high-quality apps. However, with thousands of new iOS apps releasing every year, it becomes a little overwhelming to find the great ones.

Here’s a list of five super innovative iOS apps that you must know about.

Blackbox
A fun, engrossing and creative puzzle game, Blackbox offers a unique gameplay for the iOS users. From tilting to shouting, snapping, clicking – a user can solve puzzles innovatively through this amazing app. So, move over those apps that require just thumbs to fuel your creativity. This app makes it easier for the user to experience a much more personal and tactile play environment by inviting sensory inputs that use the device’s camera, gyroscope, accelerometer, and magnetometer. What you get in the end is an award-winning iOS app that is ingenious enough to keep you intrigued for hours.

Clips
This app is for the photo filter lovers. Apple’s Clips can shoot stills and videos and give them a new life with some incredibly crazy filters. You can stitch photos and videos together and add all those elements that can bring out the creative photo editor in you. According to Apple, Clips help iPhone and iPad users to “create expressive videos”. With some really funky captioning tools, Apple Clips is the go-to app if you need Facebook, Snapchat, and Instagram-ready videos.

RunGo
Now something for the fitness enthusiasts out there – RunGo is a great running app that lets you enjoy exercising to the fullest. With features like finding new jogging routes, downloading routes for offline use, or creating new ones, this is a must-have app for runners. Along with this, the GPS voice navigation helps the users to keep running without having to look at the map constantly. Plus, you can share your location and jogging route with your friends with absolute ease.

Any.Do
The modern hectic lifestyle often leaves us too busy to remember important daily tasks and chores to be completed. Any.do can take that trouble away from you. This simple and beautiful app will keep you on time with all the tasks that you enter. It has got features like an easy to use to-do list, reminders, notes and the option to share the to-do lists with others and assign them tasks as well. You can enter new tasks with voice inputs and can keep your data synced to the cloud and get hassle-free access to the app from any iOS or Android device.

Bumpers
If you love recording a podcast or are just planning to try it, then Bumpers is for you. Transform your iPhone into a mobile podcasting studio with this wonderful app. It not only allows you to record and edit the podcasts, but also to share them without any difficulty. With a simple interface, it makes podcast editing a trouble-free task, which means you can share your work with others in a quick manner. You can even save your recordings as drafts which can be worked on later.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.