Fortune Minds Inc. forms a strategic alliance with CAST Software

FortuneMinds is proud to announce the strategic partnership with the US-based CAST Software as a global implementation partner for CAST’s Highlight (HL) Application with an aim to support our digital/sourcing transformation, and address challenge related to portfolio rationalization, Cloud migration, post-merger integration among others.

Key Features of CAST Highlight Software:

  • It is a fast, intuitive and easy-to-use software intelligence SaaS platform.
  • It can analyze hundreds of systems, applications and software components daily to unveil hidden software characteristics, potential risks and software engineering improvement opportunities.
  • It can assesses the health of software applications regardless of where they are hosted.
  • It applies unique market-leading software intelligence capabilities to assess resiliency, agility, complexity and cloud readiness of applications.

As part of the partnership, Fortune Minds Inc. will promote the benefits of CAST Highlight to help clients get an unprecedented level of understanding, control and drive over their strategic software assets. Furthermore, we will leverage HL outputs to identify and sell new projects to Clients such as: security, performance or security audits, application remediation or modernization services and Cloud migration.

About CAST:

CAST is the market leader in Software Intelligence, with unique technology backed by $150 million in software analysis and measurement R&D. CAST technology helps digital leaders and doers see the truth, become software geniuses and deliver super software: resilient, responsive, safe and secure software. Hundreds of companies rely on CAST to improve end-user satisfaction and time-to-market, prevent business disruption and reduce cost. Founded in 1990, CAST operates globally with offices in North America, Europe, India and China.

FortuneMinds is proud to announce the partnership with the US-based CITSmart

FortuneMinds is proud to announce the partnership with the US-based CITSmart as a Global Resellers and Implementation Partner for their IT Service Management (ITSM) and Enterprise Service Management (ESM) product portfolio. FortuneMinds is now a Licensed Reseller of CITSmart Product Portfolio across North America, UAE, Indian Subcontinent and European Markets to distribute, promote and market CITSmart products designed for Digital Transformation.

CITSmart Product Portfolio comprises Business Management Service, Service Management Platform as well as Business Automation, Service Desk, ITSM, HRM on Single GUI; App Designer and AI Assistant software suites developed for various levels of IT Service Management. The portfolio is suitable across all business ITSM areas such as Change Management, Incident Management, Problem Management, Release Management, Configuration Management, Service Level Management and Supplier Management.

5 Best CRM Applications for your Business

Customer Relationship Management (CRM) is an essential business strategy for companies of all sizes that deals with its interactions with customers. CRM softwares help companies with efficient and effective customer relationship management.

These softwares have the basic function of aiding the sales team maximise their efficiency while providing customers with their desired products and services. You can find automated customer support, marketing, and sales options as key features in these softwares.

When picking your CRM software, you should make sure they provide features for monitoring performance indicators by providing accurate reports and analysis. Data-management tools, workflow monitors, etc. are other key features that you should look for.

Make sure that the software is flexible enough to also allow customization, mobility, integration, and other factors to tailor-make it for your company. Listed below are 5 CRM solutions that you can explore for your business.


Insightly is a powerful web-based CRM and project-management software with regularly updated features to help you stay at the top of your game. Insightly users can organize and manage their contacts, and also link together tasks, address books, and email together.

You can manage tasks and track milestones, projects, and progress using the in-built PM feature, and generate accurate reports. Moreover, you have options for a freemium plan, 3rd party integration, as well as mobile support. The flexible dashboards and high security for all your data, make it an ideal choice.


Founded in 2010, Freshdesk is a California-based customer support and helpdesk solution. Used extensively by over 80,000 companies worldwide, it helps you manage your company’s CRM through a social helpdesk, databases, and community engagement.

Its key features include multi-channel conversation support, automation tools, ticketing system, reporting features, and easy-to-apply customizations. Freshdesk can also be integrated with 3rd party apps to make your company’s support capabilities more effective and efficient.


A cloud-based CRM, sales, and marketing software, Infusionsoft is perfect for small businesses. Its key features include list management, contact management, calendar, task management, and email integration.

This software helps companies boost conversation rates and provide a smooth online shopping experience. Along with a one-time kickstart package, you can choose one of the many available pricing plans that suit your needs based on your company’s level of growth.

Zoho CRM

A CRM application from Zoho, the Zoho CRM enables teams to simplify their process, provide easily accessible information, and show insights based on the available data. It supports multi-channel conversations with customers and has features for analytics, automation, and reporting.

Allowing for customization, the Zoho CRM is an affordable solution with various plans available – the prices increase as more features are available at your service. The USP of this application is the vast options for add-ons and 3rd party integrations. Another bonus is the option of integrating with other Zoho apps since it is a part of the Zoho suite.


Considered by many to be the top CRM platform, Salesforce is a web-based software that has an array of products for certain industries, and companies of any size. It helps boost sales, close deals and gives a general boost to productivity. Its simple interface doesn’t demand much from its users except the availability of a web-browser and their email.

This integrated CRM solution provides tools for most of your needs- including sales automation, customer service, campaign management, marketing, etc. It has a variety of plans available to cater to your company’s budget and business model and gives you the option to switch plans as your company grows.

Inspire your business

Learning from the Leaders: Amazon’s IT Efforts that Inspire your Business

From a bookseller to a leading technology provider – the journey of Inc. over the past two decades has surely been a momentous one. Ever since it went live in 1995, Amazon has redefined how people could use the Web.

However, all this couldn’t have been a reality in the absence of robust IT support and significant efforts in the direction of leading a change bigger than what the world had seen back then. From e-readers to online grocery shopping, video streaming service, and much more – Amazon has introduced technological advancement on many fronts.

Inspiring businesses worldwide, this Seattle-based company has a strong customer base all over the world. And the success story of Amazon has many key learnings for the businesses of today. Let’s take a quick look at some of the Amazon’s IT efforts that continue to shape the world and continue to inspire modern-day businesses:
Amazon drives innovation.

A tech innovator in every sense, Amazon drives innovation. As Amazon CEO Jeff Bezos said at Recode’s Code Conference in 2016 that Amazon has the “gold standard culture for innovation and pioneering work.” With a culture for innovation focused on improving customer experience, driving operational effectiveness and developing new business models, Amazon has succeeded remarkably in a variety of product categories.

By focusing on what the customers really want and what they will be willing to pay for, the company has led innovation far and wide. Not being afraid of new ideas, the company introduces novelty with sophistication, whether it is robotics or speed fulfillment. And being involved in too many things isn’t a challenge here. The company is making headways in a variety of realms, including cloud computing, natural language processing, retail, devices and a lot more.
It is not afraid of failure.

If there is one thing that Amazon isn’t afraid of, then it has to be failure. Several projects started by the company have failed over the course of the past two decades, but nothing has stopped it to reinvent, move on and succeed after failures. The risk-taking ability and the desire to make the most of the world of IT even led to the discovery of Amazon Web Services.

Even Bezos isn’t hesitant to admit that the growth achieved by Amazon is due to the failures that it has faced. To quote him, “If you’re going to take bold bets, they’re going to be experiments, and if they’re experiments, you don’t know ahead of time if they’re going to work. Experiments are by their very nature prone to failure. But a few big successes compensate for dozens and dozens of things that didn’t work.”
It embraces external trends.

In an era where many technology giants have become obsolete because of their reluctance to change, Amazon has been different. The company very well realized the power that external trends hold and is confidently moving in the direction of latest IT developments.

In a 2017 annual letter to the company’s shareholders, Bezos wrote about “embracing external trends”. The company is training its workforce to become proficient at AI. From running courses on machine-learning to hosting talks from in-house experts, Amazon understands that cultivating the rapidly evolving machine-learning culture is the need of the hour.

And the company’s revolutionary smart speaker, the Echo, and its voice-controlled intelligent personal assistant service, Alexa are a demonstration of the IT efforts of the company, even when it did not have the artificial intelligence prowess needed to achieve what it did.

ecommerce chatbots

All you need to know about ecommerce chatbots

Do you own an ecommerce business and are intrigued with chatbots? Do you want to know how do chatbots work and what is their effectiveness? If yes, then here is a quick guide to answer all that you need to know about ecommerce chatbots, helping you understand them better.

What is a chatbot?
A chatbot is a software powered by rules or artificial intelligence (AI). This software enables conversations using chat interfaces like Facebook Messenger, Slack, etc. Chatbots are used for various purposes including but not limited to educating, training the users, solving customers’ queries and concerns, saving cart abandonment, and doing a lot more.

How do chatbots work?
As mentioned above, a chatbot is either powered by rules, i.e., pre-written scripts, or works through machine learning, also known as AI. With rapid advancement in AI, chatbots can simulate human conversations with much more ease and smartness than ever before. With their speed, intelligence, and multi-tasking abilities, chatbots have become a much-needed tool for ecommerce retailers.

Chatbot maintenance and control
The maintenance and control of chatbots are largely dependent on their types.
Chatbots that run on scripts are easier to maintain as they work with fixed responses. Whereas, AI chatbots require far more time for maintenance along with much more supervision than what their scripted counterparts need.

The Role of Ecommerce Chatbots
Transforming business with the help of ecommerce chatbots has become the new norm in the virtual world. There is a lot that can be done with chatbots. Let’s take a look at some of the ways through which chatbots can help ecommerce businesses perform multiple tasks with absolute convenience:

Improved Customer Service – Chatbots can easily replace outdated chatting software and help customers interact with your business in a quick and simple manner. Through personalization, chatbots deliver a truly interactive customer experience, without any delays or without keeping the customers waiting in a queue to get the solutions that they are looking for.

Increased Sales – Generating leads with the help of chatbots has become a modern-day reality for ecommerce brands. Customers who visit your website can be taken well care of with these chatbots who drive interest and ask them what is it that they are in need of. By taking your website visitors to the products they need, chatbots help in enabling quick sales.

Conversational Assistant – An amazing role played by chatbots is that of a conversational assistant. By identifying what a customer is looking for, chatbots can initiate conversations and help the shoppers feel valued. As a matter of fact, by finding the exact products that a potential customer wants, bots save a lot of time of the shoppers and even turn them into recurrent shoppers and patrons.

Reduced Costs – By reducing or eliminating the need for customer care executives to answer emails or calls, an ecommerce business can tremendously cut its costs. And when customers are saved from the troubles to write long emails or to stay on the line to talk to one of your reps for solving their complaints, they become happy too. Thus, having chatbots work for an ecommerce business is a win-win situation for both the business owner and the customers.

Planning to stay ahead in the competition. Then why wait? Partner with Fortune Minds to add innovative technology to your business using our strategic IT solutions. Write to us at or call us at +1-972 968 9025 to drop in an inquiry.