Mobile Apps

5 Reasons Why Your Ecommerce Business Needs Mobile Apps

In an age where tiny 4-inch mobile devices can perform millions of tasks, not having a mobile app for your E Commerce business could turn out to be a serious mistake. With an exponential growth in the mobile market size, you will lose a good amount of traffic if you don’t tap the mobile audience any time soon.

So, stop relying on your responsive website to be available for the mobile visitors and make the most of those intuitive mobile apps. Here’s why you need to do this at the earliest!  

Reason #1 – Be a part of the mobile age

Various studies have revealed that customers today prefer shopping on mobile apps than on mobile browsers. From opening a mobile browser to searching a brand or even typing its URL doesn’t seem appealing to the millennial. They prefer easy access to the brands they love. And mobile apps give them this easy access. If your brand fails to be a part of this mobile age, then it will surely lose the customers. And your much-advanced competitors may get the benefit in such a scenario.

Reason #2 – More value to your customers

Mobile apps are loaded with features designed to give your customers more value along with your products. Let’s take an example of the safe, secure and quick payment options that apps come with. These options make the buying process easier and hassle-free for the customers. They are encouraged to shop on an app, then on a random URL which could even land on a phishing site. Moreover, by providing the users a convenient, instant access to their accounts from wherever they are, mobile apps deliver more value to your customers. And they definitely seek that.

Reason #3 – Increased brand loyalty

Think of those things that you can’t really live without and your mobile tops the list. That’s the case for your customers as well. When you get a business app for your eCommerce store, you put your brand in your customers’ hands. A business mobile app means that your brand is with your audience all the time. You can make your brand’s presence felt, even if they are offline. Your logo or app icon will still remind them of your brand. So, you might be out of sight for a while, but certainly not out of their mind and your app’s push notifications will ensure this.

Reason #4 – Get the power of insights

Want to know what products are selling the most? Well, welcome to the world of mobile insights. You can put them to good use to identify your most profitable segments, products, and even offers. The information so obtained could be used to innovate better and to introduce new products and deals in the near future.

Reason #5 – Better business growth

By having a mobile app, you open another revenue channel for your eCommerce business. You took a wonderful step by taking your brick and mortar business to the web, now do yourself a favor and take it to the mobile app arena and increase your company’s online orders. You can even monetize your app and make more money through in-app purchases and advertisements. App users do like the paid features that put them into an exclusive category of customers. Leverage this option and enjoy better sales, more revenues, and better business growth.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

 
Employee Engagement

IT Solutions to Increase The Engagement and Productivity levels of Your Remote Teams

Remote work offers several benefits to the modern day businesses. Organizations can enjoy reduced overhead expenses, hire the brightest of minds in the industry at a somewhat reduced price point, experience more productivity through instant, virtual collaboration, and have an overall increased employee retention rates because of the flexibility that remote work provides to the employees.

However, managing remote teams is an equally challenging task. Keeping track of projects and ensuring quick and effective communication may seem like a difficulty when your employees are scattered across the globe. Fortunately, there are some great IT solutions that can help you increase the engagement and productivity levels of your remote teams. Here is a list of some of these solutions that you can use to help your remote teams collaborate better and work efficiently.

Trello
Trello makes project management absolutely simple. With a full graphic display, this powerful tool is a ‘board’ and ‘card’ based app which organizes to-do-lists visually and enables easy workflow organization. All your teams can have different boards and cards, and each member can track the progress. In addition, this IT solution could be integrated with Dropbox and Google Drive for convenient file upload as well.

Slack
Ever wondered how can you reduce the time that your teams invest in composing and sending emails? Welcome Slack and redefine communication across your remote workers. With an intuitive UI and some incredible integration capabilities, this solution makes discussions easy and time-saving. You can even search for a specific conversation, which means no more fussing about who said what and when. Brainstorming ideas, sharing files and photos, comparing notes, discussing different projects with different people – everything gets quicker and better with Slack.

Dropbox
Dropbox – the popular cloud-based file sharing service really is a go-to IT solution for remote workers. Upload files, access them on the go, create folders, organize work and share specific files or folders with those you want – features like these make Dropbox a must-have tool for every organization that has a remote team at work. It comes with a free storage of 2GB which could be increased to 18GB through referrals. Paid versions can give up to 500GB storage capacity for a month.

Groove
Managing your business is almost impossible without a competitive support team. And, that’s what Groove helps businesses with. An easy-to use-customer support tool, Groove comes with hassle-free ticketing options, some highly useful widgets, and excellent reports that help remote teams work better and deliver a great customer experience. You can assign customer emails to specific employees in your remote helpdesk team and manage the progress of the tasks so assigned. Keeping your customers and your employees, both happy becomes easy with Groove.

Evernote
An extremely practical IT solution, Evernote is almost everyone’s favorite. This note-taking application makes managing to-do lists, adding reminders, uploading and sharing documents with others much easier than before. Apart from integrating Google Drive and syncing the app across devices, you can even save a web page you are reading with the web clipper tool. Organize all the information you need, anytime you need and from anywhere in the world. Just make notes, make many of them, and let Evernote handle it all.

IT never fails to amaze us. With the wonderful solutions that businesses have today, working better and working more has become downright effortless. So, use these IT solutions to manage your remote teams better; and increase their engagement and productivity levels for higher revenues as well as improved business growth.

Planning to stay ahead in the competition. Then why wait? Partner with Fortune Minds to add innovative technology to your business using our strategic IT solutions. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

Business Benefits

Business Benefits of ERP Software for SMEs

Enterprise Resource Planning (ERP) software helps businesses to better manage and automate all those processes which are important for the survival and growth of the organizations. These processes include technology, human resources, and services.

The ever-increasing rate of competition in the present time, calls for a proactive approach towards business management. Overcoming market challenges that organizations are often exposed to has become a necessity today. This is where an ERP solution comes into the picture and helps.

It brings together different business processes and focuses on business effectiveness by improving the flow of data. In essence, Enterprise Resource Planning software provides real-time access to your data and analyzes processes as efficiently as possible.

There are several ways in which ERP systems have proved to be a useful investment for businesses.

Here’s a look at some of the key features of ERP software:   

• Real-time and effective monitoring of demand, supply, logistics, and distribution

• Protecting crucial business data through high-end security systems in place

• Better workload planning and management

• Streamlining production processes and cycles

• Improving financial analysis and reporting

• Better human resource, workforce and talent management

• Increasing customer satisfaction through improved service

• Transforming data into useful business-critical information for easier decision making

When used sensibly, an ERP software package can do wonders in increasing the productivity and profitability of a business, and can considerably contribute to its quick and successful growth.

Why do SMEs need ERP systems?

Small and medium enterprises (SMEs) have a lot of things to be handled at once. They need better management more than anything else. However, managing all the departments in an efficient and effective way could turn out to be a complex and time-consuming task.

All the departments in an SME should have availability of useful data, with easy, anytime access. But, that’s no easy feat. It requires proper handling of routine business operations, administration, along with accurate inventory management, ensuring on-time project delivery, complying with legal matters, better vendor management, improved financial management, employee retention, and a lot more.

ERP systems help SMEs to streamline all the business data, process it into information, and make it available within the entire organization. This results in more productivity, and eventually, it leads them to better growth and success.

At its core, ERP helps SMEs drive improvements by addressing concerns in a proactive manner.
When a business has an ERP solution, it gives its employees the power to access meaningful and actionable information quickly and easily. It also eliminates redundancy in processes and duplication of data, making it sure that every department gets the information it needs, without any resource wastage.
To sum it up, SMEs need efficient options to manage their businesses better. Companies all over the world are realizing the benefits of ERP in realizing better growth and revenues in the long run.

With a growing economy to support their aspirations, SMEs are aiming for incredible revenue growth and profits at present. However, the failure to implement well-managed ERP solutions could be an obstacle when it comes to achieving these goals. Thus, agility is a quintessential aspect that needs the focus of modern-day organizations. SMEs need to be quick enough to implement a high-end ERP system and reap its benefits at the earliest.

If what you just read seems like Greek and Latin, Fortune Minds is here to make your IT transformation efforts a cakewalk. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.

 

Web Based Solution

Web-based CRM for Small to Medium Enterprises (SMEs)

CRM, or Customer Relationship Management software helps keep on track with your leads, prospects, and clients by keeping a record of your past and present clients, meetings, future prospects and much more.

A CRM system not only keeps your customer data handy but also plays a key role in marketing campaigns while helping you understand your customers’ needs in a more effective manner. An effective CRM system doesn’t always have to be expensive or complicated, and when designed and customized as per your business needs, can make a great deal of difference in how you interact with your clients.

At Fortune Minds, we offer web based CRM software solution to Small to Medium Enterprises (SMEs) to help gain a long-term competitive edge in the market by improving their customer base and sales volume. We deliver excellent web-based, user-friendly CRM systems that can be customized as per your business needs. If you’re still unsure if your business would need a CRM system, we’ve compiled a list of some interesting features of CRMs and reasons that can convince you to opt for one.

  • Flexible and Easy Customization to suit the needs of any business.
  • Open source architecture facilitates hassle-free integration with third-party applications
  • Easy Customization to accommodate additional features to address potential requirements in the future.
  • Quick Deployment across all operating systems preventing complicated deployment processes.
  • Enables end-to-end automation of business operations
  • Effective management of marketing campaigns.
  • Centralized customer database for reliable record-keeping on the cloud platform to prevent data loss.
  • Increasing marketing and operational efficiency.
  • Easy tracking of every single activity related to a specific employee or customer.
  • Reliable Operation and Enhanced Compatibility across multiple platforms and OS.
  • Highly Affordable with low operating and maintenance costs.

In addition to the above-mentioned features, CRM systems also enable businesses to launch data collection and analysis, visualization and presentation of information operations for effective market analytics. CRM systems provide the necessary analytical tools to synthesize customer data gathered from multiple sources and convert it into meaningful insights that are further translated into effective business practices and processes. CRM systems target real-time analytics and personalization of the customer base, making the available data more accessible and manageable.

Why do SMEs need Web-Based CRM systems more than ever?

Small to Medium Enterprises (SMEs) focus on several factors when it comes to investing in effective business management. Web-based CRM systems can be accessed through the internet, thus making it easier for the users to access the data on the go using a mobile device. This skips the time-consuming and complicated task of installing a bulky and expensive software and maintaining it. A small or medium enterprise doesn’t typically own a large server, hardware, or IT personnel set up, thus creating a need for improved ROI using low investment.

The success of any organization depends on how well they communicate with the customers or clients. Considering the current competitive industry, it is essential to capitalize on innovative and newer technological trends to gain a competitive edge over the peers.

Mobile Technology

Mobile First: The Opportunities the 4″ Screen Holds

The past decade has witnessed a huge revolution in the hardware and software industries that is measured in power, processor, storage, and bandwidth, one main reason being the exponential evolution of Smartphones and Mobile Applications. Offering game-changing opportunities, smartphones have presented businesses with an amazing way to connect with the clients and grow as a brand. Mobile applications and smartphones have literally entered into each and every industry and changed the way we interact with each other.

Why do we need Mobile Applications?

Mobile Applications are those tiny applications that are installed on your phone to perform various actions such as access an e-commerce site, scan a barcode, buy and sell stocks, read news and blogs and much more. In fact, a majority of businesses that you interact with in your daily life have their own dedicated mobile application – irrespective of the nature of a business. These companies are ahead of the game when it comes to taking their marketing to the next level.

Here are 5 good reasons why your business needs a Mobile App right away.

Mobile Apps present a Direct Marketing Channel In addition to a huge bunch of benefits offered by Mobile Apps, one major benefit is that they create a direct marketing channel to interact with your customers. Apps like Amazon Prime, Netflix and Reuters among others offer a similar level of opportunity to the respective brands. You can include special joining offers, promotions, deal and coupons to your customers. Meanwhile, push notifications to offer a great opportunity to interact with the App users and remind customers about your products and services as and when needed.

Brand Recognition Mobile Apps present a decent and low-intrusive way to connect with your customers. If you are a startup trying to find new customers and gather attention, it is essential to create a brand recognition by creating an innovative and responsive website or developing an innovative Mobile App that comes with a wow factor. In short, create an App with features that your customers will love, which at the same time is beautifully designed and reflects your brand ideology.

Boost Your Website Traffic Did you know that App Stores are accessed by millions of users every single day. If you can take advantage of this traffic and attract more downloads to your App, it provides a great platform to improve traffic to your website, generate authentic and organic backlinks while generating high-quality leads.

Gather Customer Feedback and Insights Mobile Apps present a great opportunity to gather customer data to identify key demographics, promising geographic and demographic segments and much more. Apps Stores also present a public platform to receive customer feedback on the overall performance of your App, which in turn is an opportunity to plan and make product enhancements, identify new business opportunities and improve the product pipeline to meet customer needs more effectively.

Boost Sales If you are an e-commerce business or a seller service, customer satisfaction and word of mouth marketing play a key role in boosting sales. Mobile Apps are a great platform to sell your services while creating a great customer experience.

Consider the Dominos Pizza Mobile App that allows users to order delivery or in-store pickup of their food. Making it easier for your customers to make a purchase via a mobile App can drive huge sales to your business. If you aren’t still ready to do that, then you’re missing out on a huge bunch of customers from an ever-growing market of Mobile Applications.

At Fortune Minds, we develop smart, innovative mobile applications across iOS, Android and Windows platforms, at affordable packages. Write to us at info@fortuneminds.com or call us at +1-972 968 9025 to drop in an inquiry here.