The year 2020 marks not only the start of a new year, but also the start of a whole new decade, and the spirit of revival and freshness is apparent not only in the internal strategies but also in the anticipation of fresh additions to the workforce. A young workforce who can breathe innovation into an enterprise is crucial to remain relevant and succeed in today’s competitive arena. Therefore, staffing and recruitment becomes a very important area that requires strategizing and creativity to attract and induct the ideal aspirants.
Here are a few staffing and recruitments trends that will come in handy in 2020 to keep you updated on the mostly candidate-driven workforce:
Employer Branding is an important recruitment trend for 2020 since by promoting a company in the best light, it will attract more, and better qualified, candidates. By building up the company’s employer branding, it will be more attractive to job aspirants.
More and more companies are using social media as a major tool in their recruitment process in 2020. Social Recruiting, as this strategy is known as, does not only include putting up job postings on platforms such as Facebook, LinkedIn, job forums, and the like, but also the use of social media platforms to actively search for candidates, and attempt to convert them into potential employees.
Recruitment Marketing, which allows recruiters to attract the best job candidates and turn them into applicants, is a major trend for 2020. Not only does Recruitment Marketing help attract talent, it also ensures that companies stay up-to-date with the latest recruiting practices and helps them overcome any staffing hurdles.
The Inbound Recruiting strategy is one where recruiters encourage a continuous inflow of potential qualified candidates, regardless of whether the enterprise has open positions at the time. This engages the candidates and also creates a bank of applicants that may be converted whenever a position opens up. This makes the recruitment process a lot more efficient and streamlined for the long-term.
Talent Pools are a big area of focus for recruiters in 2020. These are essentially a detailed database of candidate profiles, including applicants and sourced or referred candidates. A high-quality and large talent pool will ensure that a recruiter can fill up any vacancies in the company swiftly and efficiently.
In 2020, Candidate Experience is much more in focus. Employers and recruiters have realized the importance of ensuring the candidate’s experience during the entire recruitment process is positive, as these nuances often spread around by word of mouth. A candidate with a negative experience may very often warn other applicants from applying at a company, and effectively reduce the inflow of applications.
Recruitment Automation Tools
The use of Recruitment Automation Tools, that is, software that automates the recruitment procedure, is big amongst the recruitment trends of 2020. Tools such as Applicant Tracking System and Recruitment Marketing Software, and top-notch novel software that offer 2-in-1 automation tools, help in attracting, engaging, and converting job aspirants into applicants and prospective employees are covered in today’s competitive market where time is of the essence.